ABOUT
Founded in 2010 as GCC Training before rebranding, Profero has a long history of helping clients achieve their fitness, training and personal goals. We work with sports teams, performing athletes, talented and aspiring young athletes, physical and exercise rehabilitation services pre and post injury, as well as everyday people looking to improve their focus, health and well-being and performance.
At Profero, we are dedicated to helping individuals reach their full potential through improved human and physical performance. We believe that by optimising the body and mind, we can help people achieve their goals, whether looking to excel in sports, workplace, or personal lives.
Our team is dedicated to helping our clients achieve their goals and live a happier, healthier life. Thank you for choosing Profero for your human performance needs. We look forward to helping you achieve your goals.
OUR TEAM
DAVID CRAIG
Founder and Head of Human Performance
David Craig stands as a testament to the fusion of diverse experiences and extensive expertise garnered over a dynamic career path. With a decade-long tenure in Middle East management and directorship, alongside distinguished careers in both the military and sports arenas, David brings a wealth of wisdom and a unique skill set to his role as a coach and mentor for business teams and individuals.
Armed with a BSc (Hons) in Sport Science and qualifications as a sports therapist, David's academic foundation serves as a launching pad for his multifaceted career. His academic pursuit continues with an MBA specializing in Digital Transformation, elevating his strategic understanding of modern business landscapes.
David's managerial experience in the Middle East reflects a decade of navigating complexities, fostering innovation, and spearheading high-performing teams. His leadership roles have been characterized by adaptability, strategic vision, and a relentless drive for operational excellence.
Moreover, David's military background instilled in him the tenets of discipline, resilience, and precise execution, while his tenure in sports emphasized teamwork, motivation, and unwavering commitment to success. These diverse experiences, intertwined with academic accomplishments, form the pillars of his coaching and mentorship philosophy.
His dedication to continuous growth is evident through multiple leadership and counseling courses, complementing his role as a business leader with extensive experience as a tutor, assessor, and internal verifier. This broad spectrum of skills allows David to shape effective leaders and foster organizational development with finesse.
David's approach as a coach and mentor is deeply rooted in his holistic understanding of human dynamics, digital transformation strategies, and the intricacies of effective leadership. His ability to draw from a rich tapestry of experiences—Middle East management, military precision, sportsmanship, and academic excellence—positions him as a catalyst for success, guiding individuals and teams to embrace change, navigate challenges, and achieve remarkable growth in today's ever-evolving business landscape.